
Email marketing
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Acquisition strategy
With interactive email campaigns you can broaden your target audience. Actually, e-Mail marketing
offers you different ways to increase your visibility :
. message personalization
. putting in place of an event micro-site
. pre-filled acquisition forms, 'thank you' pages, autorespond pages
. product or event campaigns
. automatic (un-)subscription forms
. automated resent of messages after D+X
. statistical export under Excel or PDF

Fidelization strategy management
In parallel, reporting metadata provides the right information to manage your fidelization strategy :
. automated handling of data (recurrent, errors...)
. subscription forms per area of interest
. dynamic segmentation according to audience profiles
. putting in place of a personalized newsletter
. community entertainment
. cross-selling and up-selling
. automated campaigns (anniversary, subscription renewals, reminders...)
. real time statistical analysis of delivery failures
. follow-up of the potential of the database