Marketing Addict
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campaign
e-mail marketing
How many readings of your email may you expect? How many on-line orders can you reach? How can you measure the visibility of your website after a campaign?
Low cost and the facility to reach a wide audience rapidly are the main reasons why companies use e-mail technology as marketing tool to leverage feedback from relations and prospects.
Tip : collect the email address of your interlocutor and his colleagues to enrich your opt-in database.
You could easily manage yourself a campaign to reach your 300 customers, but what if you want to reach 1500 or 30.000 prospects? Do you have still enough bandwidth to send out that amount of data? Will your internet provider agree with your sendings?
That’s the reason why several companies developed platforms to manage campaigns, the content of the messages and the database with segmented email addresses. The technology is now mature enough to provide detailed reporting facilities for the marketeer when campaigns are running.
Tip : use the collected data to identify interested prospects and convert from prospect to suspect, take action with telesales or direct marketing
Detailed results about rates of opening, number of visitors, click rates, number of unique or multiple readers are given to the marketeer so he could analyse and decide which action should be taken or not, in what service the prospect is interested in, or for example how many people go to the order on-line page.
Tip : other tools that you may use at your internet provider will confirm website audience before and after the emailing campaign, so you could measure the progression.
The number of readers depend on which kind of email addresses you use. Are these customers? Did you use a mailing list channel? Did you use info@company.com like addresses? The reading rate depends on it and happens generally to be between 30 and 94%. Your notoriety will naturally increase these figures.
Tip : have notoriety or build some with multiple messaging via email, direct marketing, offer white papers on your website or an incentive, use the phone to present your services and collect data about your prospects so you could segment the market and adapt your message.
Finally, after having managed your campaign with success and that the results brought a rich amount of leads, don’t forget to follow them up! According to a study of the Aberdeen Group at 200 companies, 80% of all leads are not or not enough followed up by the sales! More precisely, service companies ignore leads that are just waiting for a call.
That gap is precisely filled by an external marketing services company like Markethic to accelerate the sales process and quicken trailing businesses. Need some advice?